Silverline put its stamp on IFA with its new ovens

Listed among the top 10 hood manufacturers globally thanks to its production capacity, Silverline displayed its strength at IFA 2019, Berlin with its cooking product range launched this year.

FA, one of the most important consumer electronics fairs in the world, was organized on 6-11 September in Berlin. Having offered its expertise in ventilation products to the service of cooking products, Silverline also attended IFA to display its S Series ovens, including its first IoT-based smart oven. The European white good industry grew 3 percent in the first half of 2019. Stating that Silverline is on the threshold

of a strategic transformation in an active and growing market, Chairman and CEO Mustafa Laçin said: “We are transforming our expertise in ventilation into expertise in cooking products and continuing our global growth with our investments in branding. The global success we achieved in hood and hob production will continue with ovens. Through faster production and both competitive and distinctive products, this investment will enable us to take our high standards to this product range as well. Our goal is to become one of the top 3 companies in countries where we offer Silverlinebranded ovens. We plan to increase today’s annual oven sales of 80 thousand to 100 thousand in 2020 and 300 thousand in 2023 once we start the production of S Series.”